Privacy Policy
PRIVACY POLICY
1) Information About the Collection of Personal Data and Contact Details of the Responsible Party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data refers to any data that can be used to identify you personally.
1.2 The responsible entity for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Sydney Fashion Store. The person or entity responsible for processing personal data is the one who decides alone or jointly with others on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.
2) Data Collection When Visiting Our Website
When you use our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you: Our visited website
3) Date and Time of Access Amount of Data Sent in Bytes Source/Reference from Which You Accessed the Page Browser Used Operating System Used IP Address Used (if applicable, in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively if specific indications suggest unlawful use.
4) Cookies
To make visiting our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are placed on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data, as well as IP address values, to varying extents. Persistent cookies are automatically deleted after a predefined duration, which may vary depending on the cookie.
Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we implement also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR, either for the performance of the contract or...
In accordance with Art. 6 para. 1 lit. f GDPR, the processing of data with cookies is carried out to safeguard our legitimate interests in ensuring the best possible functionality of the website and providing a customer-friendly and effective browsing experience.
We may collaborate with advertising partners who help us make our online offerings more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we work with such advertising partners, you will be individually and separately informed about the use of these cookies and the scope of the information collected in the following sections.
Please note that you can configure your browser to be notified about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or generally. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find the relevant links for each browser below:
Internet Explorer: Manage Cookies
Firefox: Allow and Block Cookies
Chrome: Cookies Settings
Safari: Cookies
Opera: Cookies Preferences
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
When you contact us (e.g., via a contact form or email), personal data is collected. The data collected through a contact form can be seen in the respective form. This data is used solely for the purpose of responding to your inquiry or for contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in addressing your inquiry according to Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively resolved and no legal retention obligations are in place.
6) Data Processing for the Creation of a Customer Account and Contract Execution
According to Art. 6 para. 1 lit. b GDPR, personal data will also be collected and processed when you provide it to us for the purpose of contract execution or for creating a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully executed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have explicitly consented to further use of your data or we have reserved a legally permitted further use of your data, about which we will inform you accordingly below.
7) Use of Your Data for Direct Advertising
**7.1 Subscription to Our Email Newsletter**
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally.
We use the so-called Double Opt-in procedure for sending the newsletter. This means that we will only send you the email newsletter after you have explicitly confirmed that you agree to receive newsletters. We will send you a confirmation email asking you to confirm by clicking a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When subscribing to the newsletter, we store your IP address recorded by your Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later date. The data collected during newsletter registration is used exclusively for the purpose of advertising via the newsletter.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending an appropriate message to the responsible party mentioned above. After unsubscribing, your email address will be promptly removed from our newsletter distribution list unless you have explicitly consented to further use of your data or we have reserved any additional data usage that is legally permitted, of which we will inform you in this statement.
7.2 Sending Email Newsletters to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this purpose, we do not require a separate consent from you.
7.3 Sending Email Newsletters to Existing Customers (continued)
We process data for this purpose solely based on our legitimate interest in personalized direct marketing according to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. This will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.
8) Data Processing for Order Fulfillment
8.1 The personal data we collect is shared with the transport company assigned to deliver the goods as necessary for delivery. Your payment data is passed on to the credit institution responsible for processing payments, if necessary for payment processing. If payment service providers are used, we will explicitly inform you below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
8.2 Use of Payment Service Providers
PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment processing.
PayPal
PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal’s legitimate interest in assessing your creditworthiness, in accordance with Art. 6 para. 1 lit. f GDPR. PayPal uses the result of the credit check to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are used in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things but not exclusively, address data.
For further data protection information, including the credit agencies used, please refer to PayPal’s privacy policy: PayPal Privacy Policy. You can object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if necessary for contract-compliant payment processing.
SOFORT
When selecting the payment method "SOFORT," the payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provide during the ordering process along with details about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is made solely for the purpose of payment processing with SOFORT and only to the extent necessary for this purpose.
For further information about SOFORT's data protection practices, please visit: SOFORT Privacy Policy.
9) Contact for Review Reminders
Own review reminder (not sent via a customer review system)
10) Contact for Review Reminders
We use your email address to send a one-time reminder to leave a review of your order for the review system we use, provided you have given us your explicit consent during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by sending a message to the data processing controller responsible.
11) Use of Social Media: Social Plugins
11.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are to be borne by the customer.
On our website, we use so-called social plugins ("Plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Facebook’s servers when you visit a page on our website that contains such buttons. If you click on the button, a new browser window will open, and the Facebook page will be displayed, where you can interact with the plugins after logging in (if required).
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
11.2 Facebook Plugins with Shariff Solution (continued)
For information about the purpose and extent of data collection, as well as the further processing and use of data by Facebook, and your rights and options for protecting your privacy, please refer to Facebook's privacy policy: Facebook Privacy Policy.
11.3 Google+ Plugins as Shariff Solution
On our website, we use so-called social plugins ("Plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Google+ servers when you visit a page on our website containing such buttons. If you click on the button, a new browser window will open, and the Google+ page will be displayed, where you can interact with the plugins after logging in (if required).
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Google, and your rights and options for protecting your privacy, please refer to Google's privacy policy: Google Privacy Policy.
11.4 Instagram Plugin as Shariff Solution
On our website, we use so-called social plugins ("Plugins") from the social network Instagram, operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Instagram’s servers when you visit a page on our website that contains such buttons. If you click on the button, a new browser window will open, and the Instagram page will be displayed, where you can interact with the plugins after logging in (if required).
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Instagram, and your rights and options for protecting your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.
11.5 Instagram Plugin as Shariff Solution (continued)
On our website, we use so-called social plugins ("Plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Instagram’s servers when you visit a page on our website containing such buttons. If you click on the button, a new browser window will open, and the Instagram page will be displayed, where you can interact with the plugins after logging in (if required).
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Instagram, and your rights and options for protecting your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.
12) Online Marketing
12.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display relevant advertisements to users, to improve campaign performance reports, or to prevent a user from seeing the same ad multiple times. These cookies allow Google and its partner websites to serve ads based on your visits to our or other websites on the Internet.
The data collected through these cookies is used to create pseudonymous user profiles. The information collected through the cookies is sent to Google and stored on Google's servers. You can prevent the storage of cookies by setting your browser software accordingly. However, please note that if you do this, you may not be able to use all functions of this website to their full extent.
For more information about how Google uses data and about your rights and options for protecting your privacy, please refer to Google's privacy policy: Google Privacy Policy.
12.2 DoubleClick by Google (continued)
DoubleClick uses cookie IDs to track which ads are displayed in which browser, thereby preventing the same ad from being shown multiple times. This processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 Abs. 1 lit. f DSGVO.
Additionally, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. For instance, if a user views a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase, this interaction is recorded. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools employed, your browser automatically establishes a direct connection with Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool, and therefore inform you based on our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or not logged in, it is possible that the provider may learn and store your IP address.
If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads. Please note that this setting will be deleted if you delete your cookies. Alternatively, you can learn about cookie settings and make adjustments at the Digital Advertising Alliance’s website www.aboutads.info. Finally, you can configure your browser to notify you about cookies and decide individually whether to accept them or reject cookies in specific cases or generally. Note that not accepting cookies may limit the functionality of our website.
12.3 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the Conversion Tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. We aim to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
A cookie for conversion tracking is set when a user clicks on a Google AdWords advertisement. Cookies are small text files that are stored on your computer. These cookies usually expire after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers.
The information collected by the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to their website. However, they do not receive any information that allows the identification of individual users.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information on Google AdWords privacy practices, visit: Google Privacy Policy
12.4 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, which are text files placed on your computer to help analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) is transmitted to a Google server in the USA and stored there.
Google uses this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website usage and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
You can also prevent Google from collecting and processing the data generated by the cookie related to your use of the website (including your IP address) by downloading and installing the browser plugin available at: Google Analytics Opt-out Browser Add-on.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information on Google Analytics privacy practices, visit: Google Analytics Privacy Policy
12.5 Use of Google Tag Manager
Our website uses Google Tag Manager. This service allows us to manage website tags through an interface. The Tag Manager itself (which implements the tags) is a cookieless domain and does not collect personal data. The Tag Manager only ensures that other tags are triggered. Google Tag Manager does not set cookies and does not collect personal data.
For more information, visit: Google Tag Manager Privacy Policy
12.6 Use of Facebook Pixel
We use Facebook Pixel to track the behavior of users after they have viewed or clicked on a Facebook advertisement. This helps us measure the effectiveness of our Facebook advertising and optimize it. If you click on a Facebook ad, a cookie is placed on your device that allows us to analyze user behavior. The data collected by the cookie is anonymized, so we cannot draw conclusions about individual persons.
For more information on Facebook's privacy practices, visit: Facebook Privacy Policy
13) RIGHTS OF THE DATA SUBJECT
If you are affected by the processing of your personal data, you have the following rights:
Right to Access: You may request information on whether we process your personal data and, if so, what data is processed and for what purpose.
Right to Rectification: You may request the correction of inaccurate or incomplete personal data.
Right to Erasure: You may request the deletion of your personal data, provided there are no legal retention obligations.
Right to Restrict Processing: You may request the restriction of processing your data if you dispute its accuracy, if the processing is unlawful, or if you have objected to the processing.
Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You may object to the processing of your personal data if we process it based on our legitimate interests.
Right to Lodge a Complaint: You have the right to file a complaint with a supervisory authority if you believe the processing of your personal data violates applicable data protection laws.
For the exercise of your rights or for questions about data protection, you may contact the responsible entity mentioned above.
14) DATA SECURITY
We use appropriate technical and organizational security measures to protect your data from unauthorized access, loss, destruction, or alteration. We regularly update these security measures to meet current technical standards.
15) CHANGES TO THE PRIVACY POLICY
We reserve the right to change this privacy policy from time to time to comply with current legal requirements or to implement changes to our services. The current privacy policy can be accessed at any time on our website.
Users who have clicked on their ad and have been redirected to a page with a Conversion Tracking tag. However, you do not receive any information that allows for the personal identification of users. If you do not want to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your browser's user settings. You will then not be included in the Conversion Tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) lit. f GDPR.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information about Google's privacy practices, visit: Google Privacy Policy
You can permanently disable cookies for ad settings by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at: Google Ads Plugin
Please note that certain functions of this website may not be or only partially available if you have disabled cookies.
16) WEB ANALYSIS SERVICES
Google (Universal) Analytics
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow for an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by truncation and excludes direct personal references. With this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide additional services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by adjusting the settings of your browser software; however, we would like to point out that in this case, you may not be able to use all features of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available at the following link: Google Analytics Opt-Out.
Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; delete it if you delete your cookies).
If you delete your cookies in this browser, you need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a User ID. Upon first visiting a page, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The User ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the User ID at any time with future effect. For this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.
You can deactivate it using a browser plugin from Google (Google Analytics Opt-Out). Alternatively, instead of the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again): Disable Google Analytics.
Further information on Universal Analytics can be found here: Universal Analytics Information.
17) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, it is possible to track users' behavior after they have visited the website.
Users who have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.
The data collected is anonymous to us, meaning it does not provide us with any conclusions about the identity of the users. However, Facebook stores and processes the data, which allows it to be linked to the respective user profile. Facebook can use this data for its own advertising purposes in accordance with the Facebook Data Use Policy (Facebook Privacy Policy). Facebook and its partners may enable the display of ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations occur only with explicit consent in accordance with Art. 6 Abs. 1 lit. a DSGVO.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission.
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can configure your internet browser to prevent any future cookies from being stored on your computer or to delete already stored cookies. Disabling all cookies may, however, result in some features of our website no longer functioning. You can also opt-out of the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: Digital Advertising Alliance Choices.
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website according to Art. 6 Abs. 1 lit. f DSGVO.
Further data processing occurs only if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google while visiting our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, your personal data is temporarily linked with Google Analytics data to form audiences.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: Google Ads Settings.
Alternatively, you can learn about cookie settings and make adjustments on the Digital Advertising Alliance website: Digital Advertising Alliance Choices. Finally, you can configure your browser to be informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. Please note that if you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here: Google Ads Privacy Policy
18) RIGHTS OF THE DATA SUBJECT
18.1 Applicable data protection law grants you comprehensive rights against the data controller concerning the processing of your personal data.
Rights of the Data Subject (Right to Access and Intervention Rights), which we inform you about below:
Right of Access according to Art. 15 DSGVO: You have the right to obtain information about your personal data processed by us, including the purposes of processing, categories of personal data processed, recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned duration of storage or the criteria for determining the storage duration, the existence of the right to rectification, deletion, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the source of your data if not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and consequences of such processing for you, as well as your right to be informed about the safeguards under Art. 46 DSGVO for data transfers to third countries;
Right to Rectification according to Art. 16 DSGVO: You have the right to obtain the immediate rectification of incorrect data concerning you and/or the completion of incomplete data stored by us;
Right to Deletion according to Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 Abs. 1 DSGVO are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
Right to Restriction of Processing according to Art. 18 DSGVO: You have the right to request the restriction of processing of your personal data as long as the accuracy of the data disputed by you is being verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need the data for the purposes of processing, or if you have lodged an objection due to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
Right to Notification according to Art. 19 DSGVO: If you have exercised your right to rectification, deletion, or restriction of processing against the controller, the controller is obligated to notify all recipients to whom your personal data has been disclosed of this rectification or deletion of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to Data Portability according to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible.
Right to Withdraw Consent according to Art. 7 Abs. 3 DSGVO: You have the right to withdraw any consent you have given for the processing of data at any time with future effect. In the event of withdrawal, we will promptly delete the affected data, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the legality of processing based on consent before its withdrawal.
Right to Lodge a Complaint according to Art. 77 DSGVO: If you believe that the processing of your personal data violates the DSGVO, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, particularly in the member state of your place of residence, your place of work, or the place of the alleged infringement.
Right to Object:
**WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
If you exercise your right to object, we will cease the processing of the affected data. However, further processing may be retained if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing purposes at any time. You can exercise this right as described above.
If you exercise your right to object, we will cease the processing of the affected data for direct marketing purposes.
19) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined based on the respective statutory retention periods (e.g., commercial and tax retention periods). After the retention period has expired, the relevant data is routinely deleted, unless it is still required for contract fulfillment or initiation and/or if we have a legitimate interest in further storage.
1) Information About the Collection of Personal Data and Contact Details of the Responsible Party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data refers to any data that can be used to identify you personally.
1.2 The responsible entity for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Sydney Fashion Store. The person or entity responsible for processing personal data is the one who decides alone or jointly with others on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.
2) Data Collection When Visiting Our Website
When you use our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you: Our visited website
3) Date and Time of Access Amount of Data Sent in Bytes Source/Reference from Which You Accessed the Page Browser Used Operating System Used IP Address Used (if applicable, in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively if specific indications suggest unlawful use.
4) Cookies
To make visiting our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are placed on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data, as well as IP address values, to varying extents. Persistent cookies are automatically deleted after a predefined duration, which may vary depending on the cookie.
Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we implement also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR, either for the performance of the contract or...
In accordance with Art. 6 para. 1 lit. f GDPR, the processing of data with cookies is carried out to safeguard our legitimate interests in ensuring the best possible functionality of the website and providing a customer-friendly and effective browsing experience.
We may collaborate with advertising partners who help us make our online offerings more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we work with such advertising partners, you will be individually and separately informed about the use of these cookies and the scope of the information collected in the following sections.
Please note that you can configure your browser to be notified about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or generally. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find the relevant links for each browser below:
Internet Explorer: Manage Cookies
Firefox: Allow and Block Cookies
Chrome: Cookies Settings
Safari: Cookies
Opera: Cookies Preferences
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
When you contact us (e.g., via a contact form or email), personal data is collected. The data collected through a contact form can be seen in the respective form. This data is used solely for the purpose of responding to your inquiry or for contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in addressing your inquiry according to Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively resolved and no legal retention obligations are in place.
6) Data Processing for the Creation of a Customer Account and Contract Execution
According to Art. 6 para. 1 lit. b GDPR, personal data will also be collected and processed when you provide it to us for the purpose of contract execution or for creating a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully executed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have explicitly consented to further use of your data or we have reserved a legally permitted further use of your data, about which we will inform you accordingly below.
7) Use of Your Data for Direct Advertising
**7.1 Subscription to Our Email Newsletter**
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally.
We use the so-called Double Opt-in procedure for sending the newsletter. This means that we will only send you the email newsletter after you have explicitly confirmed that you agree to receive newsletters. We will send you a confirmation email asking you to confirm by clicking a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When subscribing to the newsletter, we store your IP address recorded by your Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later date. The data collected during newsletter registration is used exclusively for the purpose of advertising via the newsletter.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending an appropriate message to the responsible party mentioned above. After unsubscribing, your email address will be promptly removed from our newsletter distribution list unless you have explicitly consented to further use of your data or we have reserved any additional data usage that is legally permitted, of which we will inform you in this statement.
7.2 Sending Email Newsletters to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this purpose, we do not require a separate consent from you.
7.3 Sending Email Newsletters to Existing Customers (continued)
We process data for this purpose solely based on our legitimate interest in personalized direct marketing according to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. This will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.
8) Data Processing for Order Fulfillment
8.1 The personal data we collect is shared with the transport company assigned to deliver the goods as necessary for delivery. Your payment data is passed on to the credit institution responsible for processing payments, if necessary for payment processing. If payment service providers are used, we will explicitly inform you below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
8.2 Use of Payment Service Providers
PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment processing.
PayPal
PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal’s legitimate interest in assessing your creditworthiness, in accordance with Art. 6 para. 1 lit. f GDPR. PayPal uses the result of the credit check to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are used in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things but not exclusively, address data.
For further data protection information, including the credit agencies used, please refer to PayPal’s privacy policy: PayPal Privacy Policy. You can object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if necessary for contract-compliant payment processing.
SOFORT
When selecting the payment method "SOFORT," the payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provide during the ordering process along with details about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is made solely for the purpose of payment processing with SOFORT and only to the extent necessary for this purpose.
For further information about SOFORT's data protection practices, please visit: SOFORT Privacy Policy.
9) Contact for Review Reminders
Own review reminder (not sent via a customer review system)
10) Contact for Review Reminders
We use your email address to send a one-time reminder to leave a review of your order for the review system we use, provided you have given us your explicit consent during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by sending a message to the data processing controller responsible.
11) Use of Social Media: Social Plugins
11.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are to be borne by the customer.
On our website, we use so-called social plugins ("Plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Facebook’s servers when you visit a page on our website that contains such buttons. If you click on the button, a new browser window will open, and the Facebook page will be displayed, where you can interact with the plugins after logging in (if required).
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
11.2 Facebook Plugins with Shariff Solution (continued)
For information about the purpose and extent of data collection, as well as the further processing and use of data by Facebook, and your rights and options for protecting your privacy, please refer to Facebook's privacy policy: Facebook Privacy Policy.
11.3 Google+ Plugins as Shariff Solution
On our website, we use so-called social plugins ("Plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Google+ servers when you visit a page on our website containing such buttons. If you click on the button, a new browser window will open, and the Google+ page will be displayed, where you can interact with the plugins after logging in (if required).
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Google, and your rights and options for protecting your privacy, please refer to Google's privacy policy: Google Privacy Policy.
11.4 Instagram Plugin as Shariff Solution
On our website, we use so-called social plugins ("Plugins") from the social network Instagram, operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Instagram’s servers when you visit a page on our website that contains such buttons. If you click on the button, a new browser window will open, and the Instagram page will be displayed, where you can interact with the plugins after logging in (if required).
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Instagram, and your rights and options for protecting your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.
11.5 Instagram Plugin as Shariff Solution (continued)
On our website, we use so-called social plugins ("Plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using an HTML link. This method ensures that no connection is established with Instagram’s servers when you visit a page on our website containing such buttons. If you click on the button, a new browser window will open, and the Instagram page will be displayed, where you can interact with the plugins after logging in (if required).
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For information about the purpose and extent of data collection, as well as the further processing and use of data by Instagram, and your rights and options for protecting your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.
12) Online Marketing
12.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display relevant advertisements to users, to improve campaign performance reports, or to prevent a user from seeing the same ad multiple times. These cookies allow Google and its partner websites to serve ads based on your visits to our or other websites on the Internet.
The data collected through these cookies is used to create pseudonymous user profiles. The information collected through the cookies is sent to Google and stored on Google's servers. You can prevent the storage of cookies by setting your browser software accordingly. However, please note that if you do this, you may not be able to use all functions of this website to their full extent.
For more information about how Google uses data and about your rights and options for protecting your privacy, please refer to Google's privacy policy: Google Privacy Policy.
12.2 DoubleClick by Google (continued)
DoubleClick uses cookie IDs to track which ads are displayed in which browser, thereby preventing the same ad from being shown multiple times. This processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 Abs. 1 lit. f DSGVO.
Additionally, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. For instance, if a user views a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase, this interaction is recorded. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools employed, your browser automatically establishes a direct connection with Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool, and therefore inform you based on our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or not logged in, it is possible that the provider may learn and store your IP address.
If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads. Please note that this setting will be deleted if you delete your cookies. Alternatively, you can learn about cookie settings and make adjustments at the Digital Advertising Alliance’s website www.aboutads.info. Finally, you can configure your browser to notify you about cookies and decide individually whether to accept them or reject cookies in specific cases or generally. Note that not accepting cookies may limit the functionality of our website.
12.3 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the Conversion Tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. We aim to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
A cookie for conversion tracking is set when a user clicks on a Google AdWords advertisement. Cookies are small text files that are stored on your computer. These cookies usually expire after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers.
The information collected by the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to their website. However, they do not receive any information that allows the identification of individual users.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information on Google AdWords privacy practices, visit: Google Privacy Policy
12.4 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, which are text files placed on your computer to help analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) is transmitted to a Google server in the USA and stored there.
Google uses this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website usage and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
You can also prevent Google from collecting and processing the data generated by the cookie related to your use of the website (including your IP address) by downloading and installing the browser plugin available at: Google Analytics Opt-out Browser Add-on.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information on Google Analytics privacy practices, visit: Google Analytics Privacy Policy
12.5 Use of Google Tag Manager
Our website uses Google Tag Manager. This service allows us to manage website tags through an interface. The Tag Manager itself (which implements the tags) is a cookieless domain and does not collect personal data. The Tag Manager only ensures that other tags are triggered. Google Tag Manager does not set cookies and does not collect personal data.
For more information, visit: Google Tag Manager Privacy Policy
12.6 Use of Facebook Pixel
We use Facebook Pixel to track the behavior of users after they have viewed or clicked on a Facebook advertisement. This helps us measure the effectiveness of our Facebook advertising and optimize it. If you click on a Facebook ad, a cookie is placed on your device that allows us to analyze user behavior. The data collected by the cookie is anonymized, so we cannot draw conclusions about individual persons.
For more information on Facebook's privacy practices, visit: Facebook Privacy Policy
13) RIGHTS OF THE DATA SUBJECT
If you are affected by the processing of your personal data, you have the following rights:
Right to Access: You may request information on whether we process your personal data and, if so, what data is processed and for what purpose.
Right to Rectification: You may request the correction of inaccurate or incomplete personal data.
Right to Erasure: You may request the deletion of your personal data, provided there are no legal retention obligations.
Right to Restrict Processing: You may request the restriction of processing your data if you dispute its accuracy, if the processing is unlawful, or if you have objected to the processing.
Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You may object to the processing of your personal data if we process it based on our legitimate interests.
Right to Lodge a Complaint: You have the right to file a complaint with a supervisory authority if you believe the processing of your personal data violates applicable data protection laws.
For the exercise of your rights or for questions about data protection, you may contact the responsible entity mentioned above.
14) DATA SECURITY
We use appropriate technical and organizational security measures to protect your data from unauthorized access, loss, destruction, or alteration. We regularly update these security measures to meet current technical standards.
15) CHANGES TO THE PRIVACY POLICY
We reserve the right to change this privacy policy from time to time to comply with current legal requirements or to implement changes to our services. The current privacy policy can be accessed at any time on our website.
Users who have clicked on their ad and have been redirected to a page with a Conversion Tracking tag. However, you do not receive any information that allows for the personal identification of users. If you do not want to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your browser's user settings. You will then not be included in the Conversion Tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) lit. f GDPR.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
For more information about Google's privacy practices, visit: Google Privacy Policy
You can permanently disable cookies for ad settings by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at: Google Ads Plugin
Please note that certain functions of this website may not be or only partially available if you have disabled cookies.
16) WEB ANALYSIS SERVICES
Google (Universal) Analytics
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow for an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by truncation and excludes direct personal references. With this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide additional services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by adjusting the settings of your browser software; however, we would like to point out that in this case, you may not be able to use all features of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available at the following link: Google Analytics Opt-Out.
Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; delete it if you delete your cookies).
If you delete your cookies in this browser, you need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a User ID. Upon first visiting a page, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The User ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the User ID at any time with future effect. For this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.
You can deactivate it using a browser plugin from Google (Google Analytics Opt-Out). Alternatively, instead of the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again): Disable Google Analytics.
Further information on Universal Analytics can be found here: Universal Analytics Information.
17) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, it is possible to track users' behavior after they have visited the website.
Users who have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.
The data collected is anonymous to us, meaning it does not provide us with any conclusions about the identity of the users. However, Facebook stores and processes the data, which allows it to be linked to the respective user profile. Facebook can use this data for its own advertising purposes in accordance with the Facebook Data Use Policy (Facebook Privacy Policy). Facebook and its partners may enable the display of ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations occur only with explicit consent in accordance with Art. 6 Abs. 1 lit. a DSGVO.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission.
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can configure your internet browser to prevent any future cookies from being stored on your computer or to delete already stored cookies. Disabling all cookies may, however, result in some features of our website no longer functioning. You can also opt-out of the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: Digital Advertising Alliance Choices.
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website according to Art. 6 Abs. 1 lit. f DSGVO.
Further data processing occurs only if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google while visiting our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, your personal data is temporarily linked with Google Analytics data to form audiences.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: Google Ads Settings.
Alternatively, you can learn about cookie settings and make adjustments on the Digital Advertising Alliance website: Digital Advertising Alliance Choices. Finally, you can configure your browser to be informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. Please note that if you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here: Google Ads Privacy Policy
18) RIGHTS OF THE DATA SUBJECT
18.1 Applicable data protection law grants you comprehensive rights against the data controller concerning the processing of your personal data.
Rights of the Data Subject (Right to Access and Intervention Rights), which we inform you about below:
Right of Access according to Art. 15 DSGVO: You have the right to obtain information about your personal data processed by us, including the purposes of processing, categories of personal data processed, recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned duration of storage or the criteria for determining the storage duration, the existence of the right to rectification, deletion, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the source of your data if not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and consequences of such processing for you, as well as your right to be informed about the safeguards under Art. 46 DSGVO for data transfers to third countries;
Right to Rectification according to Art. 16 DSGVO: You have the right to obtain the immediate rectification of incorrect data concerning you and/or the completion of incomplete data stored by us;
Right to Deletion according to Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 Abs. 1 DSGVO are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
Right to Restriction of Processing according to Art. 18 DSGVO: You have the right to request the restriction of processing of your personal data as long as the accuracy of the data disputed by you is being verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need the data for the purposes of processing, or if you have lodged an objection due to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
Right to Notification according to Art. 19 DSGVO: If you have exercised your right to rectification, deletion, or restriction of processing against the controller, the controller is obligated to notify all recipients to whom your personal data has been disclosed of this rectification or deletion of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to Data Portability according to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible.
Right to Withdraw Consent according to Art. 7 Abs. 3 DSGVO: You have the right to withdraw any consent you have given for the processing of data at any time with future effect. In the event of withdrawal, we will promptly delete the affected data, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the legality of processing based on consent before its withdrawal.
Right to Lodge a Complaint according to Art. 77 DSGVO: If you believe that the processing of your personal data violates the DSGVO, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, particularly in the member state of your place of residence, your place of work, or the place of the alleged infringement.
Right to Object:
**WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
If you exercise your right to object, we will cease the processing of the affected data. However, further processing may be retained if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing purposes at any time. You can exercise this right as described above.
If you exercise your right to object, we will cease the processing of the affected data for direct marketing purposes.
19) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined based on the respective statutory retention periods (e.g., commercial and tax retention periods). After the retention period has expired, the relevant data is routinely deleted, unless it is still required for contract fulfillment or initiation and/or if we have a legitimate interest in further storage.